公(Gong)关(Guan)活(Huo)动(Dong)策(Ce)划(Hua)需(Xu)要(Yao)包(Bao)含(Han)的(De)内(Nei)容(Rong):(?)
(?) (?)1.分(Fen)析(Xi)企(Qi)业(Ye)形(Xing)象(Xiang)的(De)现(Xian)状(Zhuang)和(He)原(Yuan)因(Yin)。(?)分(Fen)析(Xi)企(Qi)业(Ye)形(Xing)象(Xiang)的(De)现(Xian)状(Zhuang)和(He)原(Yuan)因(Yin),(?)是(Shi)指(Zhi)在(Zai)公(Gong)关(Guan)策(Ce)划(Hua)前(Qian)对(Dui)企(Qi)业(Ye)形(Xing)象(Xiang)和(He)企(Qi)业(Ye)现(Xian)状(Zhuang)做(Zuo)出(Chu)一(Yi)定(Ding)诊(Zhen)断(Duan)的(De)要(Yao)求(Qiu)。(?)因(Yin)此(Ci),(?)它(Ta)为(Wei)企(Qi)业(Ye)选(Xuan)择(Ze)公(Gong)关(Guan)活(Huo)动(Dong)的(De)目(Mu)标(Biao)和(He)方(Fang)法(Fa)提(Ti)供(Gong)了(Liao)有(You)效(Xiao)的(De)依(Yi)据(Ju)。(?)
(?) (?)2。(?)公(Gong)司(Si)必(Bi)须(Xu)确(Que)定(Ding)目(Mu)标(Biao)要(Yao)求(Qiu)。(?)一(Yi)般(Ban)来(Lai)说(Shuo),(?)企(Qi)业(Ye)必(Bi)须(Xu)解(Jie)决(Jue)的(De)问(Wen)题(Ti)是(Shi)公(Gong)关(Guan)活(Huo)动(Dong)的(De)具(Ju)体(Ti)目(Mu)标(Biao)。(?)它(Ta)不(Bu)仅(Jin)必(Bi)须(Xu)遵(Zun)循(Xun)建(Jian)立(Li)企(Qi)业(Ye)形(Xing)象(Xiang)的(De)总(Zong)体(Ti)目(Mu)标(Biao),(?)而(?)且(Qie)在(Zai)规(Gui)划(Hua)时(Shi)也(Ye)应(Ying)该(Gai)清(Qing)晰(Xi),(?)具(Ju)体(Ti),(?)可(Ke)行(Xing)和(He)可(Ke)操(Cao)作(Zuo)。(?)
(?) (?)3。(?)设(She)计(Ji)企(Qi)业(Ye)主(Zhu)题(Ti)。(?)公(Gong)司(Si)公(Gong)共(Gong)关(Guan)系(Xi)活(Huo)动(Dong)的(De)主(Zhu)题(Ti)实(Shi)际(Ji)上(Shang)是(Shi)对(Dui)公(Gong)共(Gong)关(Guan)系(Xi)活(Huo)动(Dong)内(Nei)容(Rong)的(De)高(Gao)层(Ceng)次(Ci)总(Zong)结(Jie)。(?)它(Ta)不(Bu)仅(Jin)指(Zhi)导(Dao)了(Liao)整(Zheng)个(Ge)公(Gong)关(Guan)活(Huo)动(Dong),(?)而(?)且(Qie)指(Zhi)导(Dao)了(Liao)主(Zhu)题(Ti)设(She)计(Ji)是(Shi)否(Fou)精(Jing)彩(Cai)和(He)恰(Qia)当(Dang),(?)并(Bing)对(Dui)公(Gong)共(Gong)活(Huo)动(Dong)的(De)有(You)效(Xiao)性(Xing)产(Chan)生(Sheng)了(Liao)重(Zhong)大(Da)影(Ying)响(Xiang)。(?)公(Gong)共(Gong)关(Guan)系(Xi)活(Huo)动(Dong)的(De)主(Zhu)题(Ti)多(Duo)种(Zhong)多(Duo)样(Yang),(?)不(Bu)仅(Jin)是(Shi)口(Kou)号(Hao),(?)还(Huan)有(You)陈(Chen)述(Shu)或(Huo)忏(Chan)悔(Hui)。(?)公(Gong)共(Gong)关(Guan)系(Xi)活(Huo)动(Dong)的(De)主(Zhu)题(Ti)似(Si)乎(Hu)很(Hen)简(Jian)单(Dan),(?)但(Dan)并(Bing)不(Bu)容(Rong)易(Yi)。(?)
(?) (?)4。(?)分(Fen)析(Xi)企(Qi)业(Ye)公(Gong)众(Zhong)。(?)公(Gong)共(Gong)关(Guan)系(Xi)活(Huo)动(Dong)由(You)不(Bu)同(Tong)方(Fang)面(Mian)针(Zhen)对(Dui)不(Bu)同(Tong)的(De)公(Gong)共(Gong)对(Dui)象(Xiang)进(Jin)行(Xing)。(?)他(Ta)们(Men)不(Bu)会(Hui)通(Tong)过(Guo)广(Guang)告(Gao)等(Deng)媒(Mei)体(Ti)向(Xiang)公(Gong)众(Zhong)传(Chuan)播(Bo)各(Ge)种(Zhong)信(Xin)息(Xi)。(?)因(Yin)此(Ci),(?)只(Zhi)有(You)在(Zai)公(Gong)众(Zhong)被(Bei)确(Que)定(Ding)后(Hou)才(Cai)能(Neng)最(Zui)有(You)效(Xiao)地(Di)选(Xuan)择(Ze)公(Gong)共(Gong)关(Guan)系(Xi)活(Huo)动(Dong)。(?)但(Dan)是(Shi),(?)不(Bu)同(Tong)的(De)公(Gong)共(Gong)团(Tuan)体(Ti)也(Ye)有(You)不(Bu)同(Tong)的(De)要(Yao)求(Qiu)。(?)
(?) (?)5。(?)选(Xuan)择(Ze)企(Qi)业(Ye)活(Huo)动(Dong)。(?)公(Gong)共(Gong)关(Guan)系(Xi)活(Huo)动(Dong)的(De)选(Xuan)择(Ze)是(Shi)企(Qi)业(Ye)规(Gui)划(Hua)的(De)主(Zhu)要(Yao)内(Nei)容(Rong)。(?)公(Gong)共(Gong)关(Guan)系(Xi)活(Huo)动(Dong)的(De)实(Shi)施(Shi)方(Fang)式(Shi)直(Zhi)接(Jie)影(Ying)响(Xiang)公(Gong)共(Gong)关(Guan)系(Xi)工(Gong)作(Zuo)的(De)有(You)效(Xiao)性(Xing)。(?)选(Xuan)择(Ze)活(Huo)动(Dong)模(Mo)式(Shi)是(Shi)一(Yi)项(Xiang)创(Chuang)造(Zao)性(Xing)工(Gong)作(Zuo)。(?)公(Gong)司(Si)的(De)公(Gong)关(Guan)活(Huo)动(Dong)是(Shi)否(Fou)新(Xin)颖(Ying),(?)个(Ge)性(Xing)化(Hua)取(Qu)决(Jue)于(Yu)规(Gui)划(Hua)者(Zhe)的(De)创(Chuang)造(Zao)性(Xing)思(Si)维(Wei)是(Shi)否(Fou)活(Huo)跃(Yue)。(?)因(Yin)此(Ci),(?)在(Zai)选(Xuan)择(Ze)活(Huo)动(Dong)模(Mo)式(Shi)时(Shi),(?)必(Bi)须(Xu)充(Chong)分(Fen)发(Fa)挥(Hui)规(Gui)划(Hua)者(Zhe)的(De)原(Yuan)始(Shi)能(Neng)力(Li)和(He)潜(Qian)力(Li)。(?)
(?) (?)重(Zhong)庆(Qing)万(Wan)力(Li)弘(Hong)文(Wen)化(Hua)传(Chuan)播(Bo)有(You)限(Xian)公(Gong)司(Si)作(Zuo)为(Wei)重(Zhong)庆(Qing)地(Di)区(Qu)具(Ju)有(You)规(Gui)模(Mo)及(Ji)影(Ying)响(Xiang)力(Li)的(De)综(Zong)合(He)性(Xing)公(Gong)关(Guan)活(Huo)动(Dong)、(?)展(Zhan)览(Lan)展(Zhan)示(Shi)、(?)视(Shi)觉(Jue)包(Bao)装(Zhuang)专(Zhuan)业(Ye)性(Xing)公(Gong)司(Si)之(Zhi)一(Yi),(?)专(Zhuan)注(Zhu)于(Yu)为(Wei)品(Pin)牌(Pai)企(Qi)业(Ye)提(Ti)供(Gong)活(Huo)动(Dong)管(Guan)理(Li)、(?)会(Hui)议(Yi)策(Ce)划(Hua)、(?)展(Zhan)览(Lan)展(Zhan)示(Shi)及(Ji)视(Shi)觉(Jue)包(Bao)装(Zhuang)设(She)计(Ji)服(Fu)务(Wu),(?)为(Wei)客(Ke)户(Hu)打(Da)造(Zao)“(?)丰(Feng)富(Fu)五(Wu)感(Gan)体(Ti)验(Yan)”(?)的(De)一(Yi)体(Ti)化(Hua)品(Pin)牌(Pai)包(Bao)装(Zhuang)服(Fu)务(Wu)方(Fang)案(An)。(?)帮(Bang)助(Zhu)客(Ke)户(Hu)提(Ti)升(Sheng)品(Pin)牌(Pai)价(Jia)值(Zhi),(?)促(Cu)进(Jin)产(Chan)品(Pin)销(Xiao)售(Shou),(?)增(Zeng)强(Qiang)企(Qi)业(Ye)核(He)心(Xin)竞(Jing)争(Zheng)力(Li)。(?)