(?) (?)重(Zhong)庆(Qing)公(Gong)关(Guan)活(Huo)动(Dong)
(?) (?)公(Gong)关(Guan)活(Huo)动(Dong)是(Shi)指(Zhi)具(Ju)有(You)公(Gong)关(Guan)性(Xing)质(Zhi)的(De)活(Huo)动(Dong),(?)通(Tong)过(Guo)使(Shi)用(Yong)沟(Gou)通(Tong)和(He)沟(Gou)通(Tong)方(Fang)式(Shi)来(Lai)协(Xie)调(Diao)组(Zu)织(Zhi)与(Yu)社(She)会(Hui)的(De)关(Guan)系(Xi),(?)影(Ying)响(Xiang)组(Zu)织(Zhi)的(De)舆(Yu)论(Lun),(?)并(Bing)建(Jian)立(Li)良(Liang)好(Hao)的(De)形(Xing)象(Xiang)和(He)声(Sheng)誉(Yu),(?)优(You)化(Hua)组(Zu)织(Zhi)的(De)工(Gong)作(Zuo)环(Huan)境(Jing)和(He)其(Qi)他(Ta)工(Gong)作(Zuo)。(?)现(Xian)代(Dai)公(Gong)关(Guan)意(Yi)识(Shi)和(He)科(Ke)学(Xue)公(Gong)关(Guan)理(Li)论(Lun)需(Xu)要(Yao)指(Zhi)导(Dao)公(Gong)关(Guan)活(Huo)动(Dong)。(?)它(Ta)主(Zhu)要(Yao)分(Fen)为(Wei)日(Ri)常(Chang)公(Gong)关(Guan)活(Huo)动(Dong)和(He)特(Te)殊(Shu)公(Gong)关(Guan)活(Huo)动(Dong)。(?)两(Liang)者(Zhe)都(Du)是(Shi)当(Dang)代(Dai)社(She)会(Hui)组(Zu)织(Zhi),(?)组(Zu)织(Zhi),(?)企(Qi)业(Ye)和(He)个(Ge)人(Ren)发(Fa)展(Zhan)事(Shi)业(Ye)和(He)改(Gai)善(Shan)社(She)会(Hui)关(Guan)系(Xi)的(De)重(Zhong)要(Yao)手(Shou)段(Duan)。(?)
(?) (?)公(Gong)关(Guan)活(Huo)动(Dong)原(Yuan)则(Ze)
(?) (?)成(Cheng)功(Gong)的(De)公(Gong)司(Si)离(Li)不(Bu)开(Kai)公(Gong)关(Guan)活(Huo)动(Dong)。(?)公(Gong)关(Guan)活(Huo)动(Dong)是(Shi)产(Chan)品(Pin)营(Ying)销(Xiao)活(Huo)动(Dong)的(De)重(Zhong)要(Yao)组(Zu)成(Cheng)部(Bu)分(Fen)。(?)公(Gong)关(Guan)活(Huo)动(Dong)可(Ke)以(Yi)提(Ti)升(Sheng)企(Qi)业(Ye)形(Xing)象(Xiang),(?)扩(Kuo)大(Da)企(Qi)业(Ye)知(Zhi)名(Ming)度(Du)和(He)产(Chan)品(Pin)知(Zhi)名(Ming)度(Du),(?)促(Cu)进(Jin)产(Chan)品(Pin)销(Xiao)售(Shou),(?)竞(Jing)争(Zheng)对(Dui)手(Shou),(?)增(Zeng)加(Jia)产(Chan)品(Pin)市(Shi)场(Chang)份(Fen)额(E)。(?)
(?) (?)公(Gong)关(Guan)活(Huo)动(Dong)的(De)目(Mu)的(De)和(He)作(Zuo)用(Yong)在(Zai)不(Bu)同(Tong)的(De)市(Shi)场(Chang)时(Shi)期(Qi)是(Shi)不(Bu)同(Tong)的(De)。(?)
(?) (?)在(Zai)市(Shi)场(Chang)推(Tui)出(Chu)的(De)初(Chu)期(Qi),(?)公(Gong)关(Guan)活(Huo)动(Dong)的(De)主(Zhu)要(Yao)目(Mu)的(De)是(Shi)缩(Suo)短(Duan)市(Shi)场(Chang)开(Kai)发(Fa)时(Shi)间(Jian),(?)尽(Jin)快(Kuai)进(Jin)入(Ru)增(Zeng)长(Chang)期(Qi)。(?)
(?) (?)在(Zai)市(Shi)场(Chang)增(Zeng)长(Chang)期(Qi),(?)公(Gong)关(Guan)活(Huo)动(Dong)主(Zhu)要(Yao)是(Shi)为(Wei)了(Liao)进(Jin)一(Yi)步(Bu)促(Cu)进(Jin)产(Chan)品(Pin)销(Xiao)售(Shou),(?)促(Cu)进(Jin)市(Shi)场(Chang)发(Fa)展(Zhan)。(?)
(?) (?)在(Zai)市(Shi)场(Chang)成(Cheng)熟(Shu)和(He)衰(Shuai)退(Tui)期(Qi)间(Jian),(?)公(Gong)关(Guan)活(Huo)动(Dong)的(De)主(Zhu)要(Yao)目(Mu)的(De)是(Shi)延(Yan)长(Chang)产(Chan)品(Pin)生(Sheng)命(Ming)周(Zhou)期(Qi)。(?)
(?) (?)并(Bing)非(Fei)所(Suo)有(You)公(Gong)关(Guan)活(Huo)动(Dong)都(Du)能(Neng)达(Da)到(Dao)上(Shang)述(Shu)目(Mu)的(De)和(He)效(Xiao)果(Guo)。(?)如(Ru)果(Guo)计(Ji)划(Hua)不(Bu)当(Dang),(?)组(Zu)织(Zhi)缺(Que)乏(Fa),(?)实(Shi)施(Shi)薄(Bao)弱(Ruo),(?)公(Gong)关(Guan)活(Huo)动(Dong)也(Ye)可(Ke)能(Neng)起(Qi)到(Dao)相(Xiang)反(Fan)的(De)作(Zuo)用(Yong)。(?)
(?) (?)重(Zhong)庆(Qing)万(Wan)力(Li)弘(Hong)文(Wen)化(Hua)传(Chuan)播(Bo)有(You)限(Xian)公(Gong)司(Si)作(Zuo)为(Wei)重(Zhong)庆(Qing)地(Di)区(Qu)具(Ju)有(You)规(Gui)模(Mo)及(Ji)影(Ying)响(Xiang)力(Li)的(De)综(Zong)合(He)性(Xing)公(Gong)关(Guan)活(Huo)动(Dong)、(?)展(Zhan)览(Lan)展(Zhan)示(Shi)、(?)视(Shi)觉(Jue)包(Bao)装(Zhuang)专(Zhuan)业(Ye)性(Xing)公(Gong)司(Si)之(Zhi)一(Yi),(?)专(Zhuan)注(Zhu)于(Yu)为(Wei)品(Pin)牌(Pai)企(Qi)业(Ye)提(Ti)供(Gong)活(Huo)动(Dong)管(Guan)理(Li)、(?)会(Hui)议(Yi)策(Ce)划(Hua)、(?)展(Zhan)览(Lan)展(Zhan)示(Shi)及(Ji)视(Shi)觉(Jue)包(Bao)装(Zhuang)设(She)计(Ji)服(Fu)务(Wu),(?)为(Wei)客(Ke)户(Hu)打(Da)造(Zao)“(?)丰(Feng)富(Fu)五(Wu)感(Gan)体(Ti)验(Yan)”(?)的(De)一(Yi)体(Ti)化(Hua)品(Pin)牌(Pai)包(Bao)装(Zhuang)服(Fu)务(Wu)方(Fang)案(An)。(?)帮(Bang)助(Zhu)客(Ke)户(Hu)提(Ti)升(Sheng)品(Pin)牌(Pai)价(Jia)值(Zhi),(?)促(Cu)进(Jin)产(Chan)品(Pin)销(Xiao)售(Shou),(?)增(Zeng)强(Qiang)企(Qi)业(Ye)核(He)心(Xin)竞(Jing)争(Zheng)力(Li)。(?)